Institutional and Unit-Level Identity and Culture
Why This Matters
Community engagement is sustained when embedded in institutional and unit-level identity and culture. Leadership support and visible institutional messaging signal that engagement is a university priority and a vital component of research and teaching commitments.
When engagement is reflected in strategic priorities, it shapes norms and decision-making across the institution. This cultural integration supports long-term investment in community-engaged work and reinforces the institution’s public purpose.
Standards for Practice
- Leadership Commitment
- Show support for community engagement in addresses, speeches, publications, or policies from leadership.
- Branding and Messaging
- Feature engagement in branding through official messaging, unit identity, or in describing frameworks/approaches used.
Resources for Implementing the Standards
Resources for implementing the standards to come!
Resources from the Community Tool Box
Explore these resources from the Community Tool Box